Want a Marantz SR-7005 like this one to really make your home theater speakers sing? Well, be prepared to cough up the requisite amount of loot to get it. In an attempt to help their dealers both stay in business and afford to provide customers with top level customer service product s like this demand, there's a new sheriff in town, put there by D&M to guard the kingdom.
Unilateral pricing, where the retailer is to keep a hard line on pricing and not offer any discounts unless pre-approved by the manufacturer, has been used by Bose for years. It now comes to Denon, Marantz, and Boston Acoustics, in a plan announced by the 3 company’s parent firm, D&M Holdings.
In attempt to protect dealers from unauthorized resellers, and ensure a high level of customer service, D&M is launching a new dealer support website and implementing new dealer agreements. The new agreements are designed to help prevent dealers from facing price eroded competition from unauthorized (mostly Internet) dealers.
D&M brass gave the primary reasons for this initiative as a way to help “protect our brand integrity “ and “forge stronger relationships with our dealers “. The initiative affects direct dealers and those authorized to purchase through D&M authorized distributors.
