JVC anounced today that their new home theater projector, the DLA-HD990 has garnered a International CES Innovations 2010 Design and Engineering Award. The judges use the following criteria to determine the winners:
• Engineering qualities, based on technical specs and materials used
• Aesthetic and design qualities, using photos provided
• The product’s intended use/function and user value
• Unique/novel features that consumers would find attractive
• How the design and innovation of the product compares to other products in the marketplace
This new JVC DLA-HD990 is targeted at the high end home theater market, and has an MSRP of $10,000. It is the top end of JVC's consumer projector line. Their other projectors range down to $5,000. As with all JVC projectors, it uses a 3-chip version of their H-DILA version of LCOS imaging technology. JVC has a proprietary grid polarizing system to deliver outstanding black levels. JVC eschews the iris systems used by many other projector manufacturers to get high contrast numbers and deep blacks.
Speaking of high contrast numbers, JVC claims the new projector, and it's JVC Pro Series counterpart, the DLA-RS35, achieve 70,000:1 contrast ratios, despite their lack of an iris. JVC has indicated the iris systems can harm the image when there are very light and very dark portions within the same image. They have demonstrated this phenomenon numerous times at trade shows, dealer shows, and press events.
Other notable features included in the JVC projector line this year are Silicon Optix REON HQV video processing, available on all 6 JVC home theater projector models (It's really closer to three. The pro side and the consumer side have nearly identical units. There are three different projectors in each of the two product lines)
I have installed several JVC RS series projectors over the last few years and can attest to their excellent image quality and almost utter lack of noise. I'm definitely a fan of these things. They bring the aforementioned excellent contrast, good color rendition, and a film-like image, courtesy of the high fill factor DILA imaging devices are known for.
The other big plus with these projectors for me is that I've always been a 3 chip guy. The price of entry for 3-chip when you're playing in the DLP space is rather lofty. With JVC's projectors, on the other hand, all are 3-chip devices, which makes me feel kind of warm and fuzzy.
I have seen other projectors that I like as much or better than the JVC units, such as the excellent Samsung / Joe Kane units, and the Planar 3-chip DLP projectors, but these cost a bit more than the JVC. If you're projector shopping, the Marantz VP-11S2 is definitely worth a long look too. It has excellent video processing and shows what great optics can do for picture quality.
Congrats to JVC on picking up the 2010 CES Award for the DLA-HD990.