DirecTV Shows Movie "Pirate Radio" a Month Ahead of it's DVD Release Date
DirecTV today released the movie Pirate Radio on it's DirecTV Cinema pay per view service. The movie doesn't get released on DVD until April 13th, so DirecTV customers will get more than a month head start on everyone else. According to Sarah Lyons, DirecTV's VP of Marketing:
“DIRECTV Cinema strives to deliver the highest-quality movie experience by offering unique content that is above-and-beyond what consumers find on the usual pay-per-view platform, DIRECTV is thrilled to continue raising the bar with Pirate Radio, by offering it to our customers more than a month before the film’s DVD release. We will continue to deliver an unmatched in-home movie experience that can only be found on DIRECTV.”
The traditional release date s for films could get muddled, as studios and other content providers cut special deals with service providers. It is another revenue stream for the studios, as they can command additional revenue for the privilege of allowing an exclusive early release. This trend will continue.
